Green Careers Guide

A Green Business for the Health Conscious: An Overview of Starting A Sauna Business

By Cindy Sha

It seems that "going green," is quickly being adopted at a rapid rate around the world presently. From a business perspective, it opens a gateway of opportunities due to the high demand of our current health conscious and environmentally friendly global nation. One of the evolving markets that have been observed is the sauna industry.

Sauna is a Finnish word referring to the traditional Finnish bath and the bathhouse itself. The basic idea of a sauna is water which is heated to produce steam which causes perspiration. It is said to rejuvenate, cleanse and refresh one's spirit.

Today, the benefits of a sauna spa include lowered blood pressure, temporarily increased heart rate which leads to burning calories and weight loss from perspiring. The heat from the sauna opens your pores and the sweat helps to flush toxins from the skin and increase muscle relaxation. Patients who suffer from arthritis can benefit from using a sauna. One of the main attractions is the fact that saunas provides relaxation, eases metal stress and dissolves the worries of modern life.

How can you benefit?

Any business man or woman can begin to see how many unique groups they can target with one single product or service. Today, our population wants health benefits without any side effects and a sauna can do just that.

There are a number of recommended best practices and precautions on sauna use because like all things in the world, there is no good without the bad. It is important to remember that if you want to enter this business, you must research these recommendations and be sure to educate your potential customers appropriately. Business strategy has highlighted that customer care and management is the primary key in the success of any business, so make sure to pay attention to these areas.

Type of Saunas

Steam saunas can come in many different shapes, sizes and they vary in cost. There are three main types of saunas: the lamp sauna, the far infrared sauna and the conventional sauna. The lamp sauna uses infrared lamps for heating, the far infrared sauna uses ceramic or metallic elements for heating and the conventional sauna uses fire that can be generated from wood or electrically.

The type you decide to purchase for your business will depend on many things. It may depend on your location and the available space, what you can afford financially and what is popular within the industry. Evidently, research is paramount in finding the right type sauna for your business.

Investment

When starting a sauna business, the first thing you need to do is to calculate an approximated start up cost. The most costly investment would be the sauna itself; therefore it is essential that you shop around. A low cost shouldn't be the only factor; you have to take into consideration the quality and durability of the brand. The sauna would be under constant use, so be sure to purchase a commercial grade sauna. Our recommended sauna brands include Tylo, Finlandia, Amerec and Roma.

The Roma brand of steam showers has produced a commercial system that produces steam on demand. This can reduce the maintenance cost of your business as the unit only needs to be turned on when needed. Most other types of commercial saunas require you to run them all day which increases your energy consumption bill. It may not sound like much now, but will add up to thousands saved in the long run.

Conclusion

If you are looking to invest in a refreshing and new idea that is spreading globally like a wild fire, sauna is the answer. It incorporates the new trend of health that embodies 'the green revolution'. It is truly a hidden treasure or gold mine waiting to be discovered.



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2012 Member: Arbor Day Revitalization Project
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