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Green Marketing Expert

First, an explanation of what a marketing expert is and what he or she does. This is the person who sits down and analyzes the marketing techniques and campaigns of a business, telling the client where there are weaknesses and where there is success. A marketing expert is able to analyze the market by demographics and other statistical information. A green marketing expert takes this analysis one step further by investigating whether the marketing campaign is not only working but is green as well.

What Type of Education is Necessary?

A business/marketing degree is vital, especially in this very competitive field. Adding some additional training in ecology may be beneficial as well, especially if you pursue and attain a secondary degree in the field.

Who is the Target Audience?

The target audience is any business of any size that wants to make sure that their marketing campaigns are successful and green at the same time. All companies, regardless of size, rely on positive advertising to get their messages, their company names and their product information to the right customers. Many rely on email campaigns, but others may rely on other techniques like direct mail which is a concern for the eco-marketers.

How Many Marketing Checks Will Be Done to Assess "Greenness" of a Company?

The Microsoft Small Business Center posted a report that said that "all small businesses should be concerned with the environmental impacts of their direct marketing campaigns" (website 2009). Along with reducing the use of direct mail campaigns, those who continue the practice should ensure that all of the materials are printed on recycled paper.

What is the Start up Cost?

The cost of the necessary degrees should be considered as part of your investment in the company. Other costs will include an office, although this can be small in nature as you will probably be at the offices of the companies you are analyzing. You will also need reliable computer and Internet connectivity, cell phone and related office equipment and supplies.

What are the Risks?

Depending on the size of the area in which you are located, there might be a limit to the number of businesses to which you will be able to provide marketing analysis to. Branching out your business and services will help in this area somewhat.

From Concept to Reality

Once you have made your decision that this is the field in which you are interested, you will need to complete your education and get your degree or degrees. You will then need to use that education to analyze the areas in which you are looking to start this type of business - if you cannot identify a need in the town for your particular expertise it is perhaps a better idea to find a new locale. If the last of the remaining businesses in town just announced that it is closing in a day or two, there is obviously no need there.

References: http://www.microsoft.com/uk/smallbusiness/sbnews/sales-and-marketing/expert-says-green-marketing-is-needed

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